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Sell on Bol.com
Bol.com stands as the largest marketplace in the Netherlands, presenting vast potential as an additional channel for companies and brand owners.
While the opportunities for sellers on bol.com are immense, successful selling on the platform requires more than merely having a seller account. It’s crucial to recognize that orders don’t automatically flow in without strategic effort and attention to detail.
Facts at a glance
More than 13 million active customers in the Netherlands & Belgium
A range of 36 million items
More than 50,000 sales partners
Benefits for you as a seller:
- You don’t need your own webshop. You create a seller account and before you know it you are already selling products.
- Low risk. You pay no subscription or start-up costs. The only costs you incur are commissions: a small percentage that bol.com takes from your sales price.
Listing optimization on bol.com
You can see marketplaces such as bol.com as a search engine and this also involves some SEO. In marketplace terms we call this listing optimization . This ranges from a correct title structure to images and filling in the correct attributes. Moreover, it is even possible to link your online store to bol.com through a marketplace integrator such as Channable or Channelengine. There are a lot of possibilities to score organically on bol.com and we would be happy to take a look with you without obligation to discover the potential .
Advertising on bol.com
If you want to boost your sales figures on bol.com, advertising on bol.com is a very interesting option. There are many options in terms of type of advertisements, so you can choose from different placements:
search results,category pages and product pages.
It is also possible to focus your targeting purely on the Netherlands or Belgium or even split it up by device type. Based on your ACOS or ROAS objective, you can monitor the performance of your campaigns in Bol's advertising environment. Amazin helps you build, monitor and optimize your bol.com campaigns with the aim of getting the best results from your account. Did you know that paid advertising on bol.com can also improve your organic results?
Otherwise, please contact one of our specialists for a no-obligation introduction.
Promotions on bol.com
One of the options is to use bol.com's own promotional programs. As a seller, you can take advantage of the Day Deal, where your product is given extra attention for one day with a high discount. You can also participate in the Weekly Deal, where your product is promoted extra for a whole week. These promotional programs offer a good opportunity, in addition to advertising, to draw extra attention to your products among customers
Case Studies
Client A YoY Growth for 2023
Advertising Activities.
Total revenue year 2023 [4.6M EUR]
